Designing Google.org's first global Impact Report
I led content strategy and design for Google.org's first multi-format Impact Report. The project spanned web, PDF and print, telling the story of two decades of global philanthropy.
Client
Google.org
Format
Web, PDF, print
Role
Content strategy lead
Outcome
First unified report
A blank page for two decades of impact
Google.org had never published a digital impact report. Twenty years of global philanthropy, $6 billion in funding, initiatives across 160+ countries. None of it had been brought together in one place.
The brief was to create something that could showcase this impact across multiple formats (website, PDF, physical handout) while serving distinct audiences: nonprofits looking to partner, Googlers wanting to contribute, and the wider philanthropic sector.
It also needed to be reusable. This wasn't a one-off. Whatever we built had to work as a foundation for future reports.
Nonprofits
How can we partner with Google.org? What tools and funding are available?
Googlers
How can I get involved? Where can I use my skills for good?
Partners
What is Google.org doing? How can we collaborate and learn from each other?
Making three formats work together
The website, PDF and physical handout each needed a clear purpose. The website works as an interactive, scannable overview. The PDF holds the full detail. The handout is a gateway that points people toward deeper content.
I focused on creating a narrative structure that could flex across all three while staying consistent. The story needed to connect Google.org's mission to real-world outcomes, and make that thread easy to follow regardless of format.
What I delivered
Content structure
Defined the information architecture across all formats, from executive summary through focus areas to calls to action.
Cross-format narrative
Created a unified story that works across web, PDF and print while keeping voice and messaging consistent.
Content design
Shaped how data, case studies and narrative work together to keep readers engaged.
Stakeholder collaboration
Worked closely with internal and external teams to shape the content as the project evolved.
A foundation for the future
3
Formats delivered
Web, PDF and print working together
160+
Countries represented
Global initiatives, one narrative
Reusable framework
Built to evolve year on year
Thanks for reading
Sanna Forbes | Content strategy, content design and product thinking
