Case study

Novartis RLT Care

Leading content strategy and design for Novartis' first global Radioligand Therapy hub, turning scattered resources into a unified platform for healthcare professionals.

Client

Novartis

Role

Content design lead

Timeline

2023 to 2025

Novartis RLT platform displayed on laptop

Problem space diagram showing scattered Novartis, external, and non-digital resources

The challenge

A breakthrough therapy with no digital home

Radioligand Therapy is changing cancer treatment. But when I joined this project, Novartis had no unified digital presence for it.

Content was scattered across PDFs, microsites and disconnected platforms. Healthcare professionals struggled to find what they needed. Local markets were building their own solutions from scratch.

The brief: create a single platform that works globally but adapts locally, while navigating the regulatory complexity of pharma.

RLT Customer Hub information architecture diagram

My role

Content design lead

I owned the content strategy and design across the entire platform. This meant working at the intersection of medical accuracy, regulatory compliance, and user experience.

Defined the information architecture and content model

Created role-based journeys for different healthcare professionals

Built a modular content system that scales across markets

Collaborated with medical, legal and regional teams

Understanding the audience

Four distinct user types, one platform

RLT involves a complex care pathway. Different healthcare professionals need different information at different moments. I mapped these needs to design journeys that actually work.

Referring HCPs

Gastroenterologists, haematologists, endocrinologists, uro-oncologists, radiation oncologists, urologists

HCPs managing treatment

Nuclear medicine physicians, radiopharmacists, imaging centres, nurses, care teams, admin teams

Patients and caregivers

Non-medical stakeholders seeking clear, accessible guidance

Novartis teams

Internal sales and commercial stakeholders

Key decisions

Solving real problems

Every project has moments where a decision shapes everything that follows. Here are three that defined this one.

A journey-based content strategy

Rather than organising by product, I mapped content to the user journey. This created a clear strategy that guides HCPs from first awareness through to ongoing support.

→See - Raise awareness: Introduce RLT and Novartis' value
→Think - Inform: Help users understand needs and options
→Learn - Educate: Provide deeper knowledge and expertise
→Do - Engage: Support action through tools and guidance
→Care - Support: Enable ongoing support, updates, and feedback

Content strategy funnel: See, Think, Learn, Do, Care

Experience principles as guardrails

With multiple markets, languages and regulatory requirements, consistency was a real risk. I established five experience principles that every piece of content had to meet:

→Clinically grounded - Always lead with evidence
→Role-aware - Speak to specific needs
→Action-oriented - Help people do, not just learn
→Globally consistent - Same structure, localised content
→Regulation-ready - Built for MLR approval

Product landing page template showing modular content system

Global framework, local flexibility

Each market has different regulations, approved claims and cultural contexts. A rigid system would break. A completely flexible one would fragment.

I designed a modular content system with three layers:

→Global core - Locked structure, IA, and key messaging
→Regional flex - Adaptable claims and evidence
→Local slots - Market-specific content and resources

This gave markets autonomy within clear boundaries, making rollout faster and governance simpler.

Global | EN

France | FR

RLT Care platform - Spain Spanish version

Spain | ES

The outcome

From scattered to scalable

The platform launched and continues to expand. More importantly, the content system I built is now the foundation for how Novartis approaches similar challenges.

Markets live

Global reach with local flexibility

Unified platform

Replacing scattered PDFs and microsites

Reusable framework

A system Novartis can evolve and reuse

Testimonials

What the team said

"Working with Sanna on the RLT Hub project was fantastic. She brought clarity to complex content challenges, worked seamlessly with the team, and always kept the user front of mind. Her guidance made a real difference to both the strategy and execution of the project."

Tom Hall

Product Manager, Novartis RLT Hub

"Sanna addressed the often-neglected content strategy challenge head-on, positioning it strategically rather than treating it as a late-stage deliverable. She excelled at knitting together the Client, UX, Design, and Development teams with a clear, unifying content strategy that served as the project's foundation. Her eye for detail is second to none."

Tal Khangura

Project Manager, Novartis RLT Hub

"The RLT Hub was complex, with priorities changing all the time. Sanna just got on with it. She adapted fast, kept everyone in the loop, and I never had to chase her for anything. Exactly who you want on a tough programme."

Wendy Ko

Program Director, Novartis RLT Hub

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